Dan Day directs national merchandising strategy and execution aimed a maximizing the customer proposition, quality and store profits through Dream Dinners unique product offering. He directs all procurement and distribution relationships and negotiations. Dan manages costs by gauging current and future market demands. His key role integrates with all departments from Food testing to Food Creative as he helps to enable innovation on the changing monthly menus. He then works with Operations to execute those plans monthly.
As a co-owner of a Dream Dinners franchise himself in Overland Park, Kansas, Dan knows what works and what doesn't. The franchise food business runs in his blood. He brings years of retail food franchise experience from a family-owned group of 24 Burger King and Taco John franchise stores. Learning from the ground up, he managed at the store level then served as Director of IT and Operations Manager over the course of 13 years.
Dan enjoys living in the heart of America with his wife and three children.