Laura McMillan leads all marketing strategy, research, and advertising. She plans and oversees all internal communications for the national franchisee base as well as manages external communications. Laura directs product positioning, packaging, and pricing strategy to produce the highest possible long-term market share and boost annual same store sales amid franchisees nationwide.
Laura joined Dream Dinners in 2011 after being a founding partner and consultant in the DRTV marketing company, Proformance Marketing. In this role, she worked as a consultant with clients in product sourcing and viability in a direct to consumer business with companies such as QVC, Allstar Marketing and Cesari Direct. Additionally she acted as a direct consultant for Lenfest Media.
Prior to that, she served as a Senior Director of Research and Development, Product Management and Customer Relationship Management for NutriSystem, Inc., a $700 million weight loss company. She was a lead in the creation of The NutriSystem D, Flex 20 Day and Jumpstart Programs. She additionally managed the Electronic Retail division with NutriSystem and led the $84 million QVC business unit - growing revenue despite the direct business having trended downward.
Laura was the Founder/President of Trend Source, Inc., a manufacturer's representation firm for vendors at QVC in categories including skin care, tools, collectibles, home decor, personal care, fitness, jewelry, gift, garden, and cooking. In this position, she grew several skin care brands through product innovation and development over 400% and acted as an on air guest on QVC for the skin care brands she was representing. Before that, she was a QVC Buyer and was responsible for business lines including Thomas Kinkade, Valerie Parr Hill and Martha Stewart among others.
Laura received her Bachelor of Arts degree from Randolph Macon College and also attended the Philadelphia College of Textiles and Science as well as The Sorbonne in Paris, France.